So many times people want to build a home business and don’t know what to do, so they simply copy what the person that they know… and that’s great!
However, if you have any designs of really doing something fulfilling and that you love, you’ll realize that you have to do this in a way that is good for you AND authentic to who you are, just like any other part of your life.
I want to give you a couple tips on how to do that.
Get clear on who you want to work with.
Some people call this your target market. Basically, it’s who you think your perfect client is, and that is a client that would love your product or your business. Once you get clear on who that ideal person is, THEN you can focus on creating small pieces of content that can help them out, and specifically solve problems and add value to their life.
What does ‘Adding Value’ mean?
It means that create content that addresses your target market’s challenges, helps them solve different problems, and generally educates and TEACHES about things they would want to know about. It doesn’t mean pitching and selling all the time.
This content can be in form of Videos, Facebook lives, blog posts, youtube, instagram, twitter, etc…
So, instead of pitching like everyone else on social media, I highly recommend you create short pieces of content that your target market wants to consume because it addresses their problems.
What does this do for you?
It helps establish your credibility on a topic, it helps you gain authority, gain trust, build relationships, and more. You know what else it does? It attracts people to you that are interested in what YOU have to say! It’s like a virtual hand-raise. It also takes the focus off the product and puts it on YOU, which people will love.
Learn more about how to build a home business YOUR way here:
Hope that helped! If you are interested in learning more about how to succeed in a home business, let’s chat!
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